So what will the fast-and-slow-clothes future be like? Based on the data gathered as part of this project, we have developed a number of scenarios around fast and slow clothes and fast and slow rhythms of use. These scenarios are glimpses of the future and starting points for many other projects. They begin to show how we can approach issues of clothes, fashion and sustainability in a way which isn't dominated by organic cotton (or other populist) issues alone. We actively discourage you from thinking that these ideas are the only way of developing a more ecological approach to fashion and clothes. Not true! We like to see our ideas as being part of a 'rainbow evolution', an emerging, ever changing, complementary set of approaches in this vast and ever-changing sector. Explore the scenarios in this section and visit the Gallery to see views of the new rhythms in our wardrobes.
Welford (1995) suggests that there are five imagined user phases in the transition towards the ecological future:
ReferenceWelford, R, (1995), Environmental Strategy and Sustainable Development, London: Routledge.
© Fletcher & Tham 2004